If ARGs like The Beast can produce such an incredible reaction among people, think about what that kind of power education could harness by learning from it and other popular ARGs. Through personal observation, I've seen people really come together over mysteries and puzzles like these, and I've learned more about topics I'd never have researched on my own.
         These games create a real sense of camaraderie, with so many people coming together that indeed, as the player said in McGonigal's paper, it's like we're one unit, and that positive feeling makes me want to participate in more games. This is a great resource for education. If educators and designers could put their heads together, they could come up with something that has enough seamless plot points and puzzles, enough fantasy to keep players hooked, that we'd play and not even realize that the real object was learning until we'd already done it.

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